Carol Lim and Humberto Leon, creative duo at the artistic direction of Kenzo, surely deliver what will be the most improbable campaign of the season: the pop-star Britney Spears photographed by the great Peter Lindbergh.
Child star having sold millions of records with her singles…Baby One More Time and Oops!… I Did it Again, ex-girlfriend of actor/singer Justin Timberlake, the American Britney Spears is the icon of a whole generation bottle-fed with pop music and MTV clips.
Photographed by the immense Peter Lindbergh, the singer embodies the Memento n°2 collection, a tribute to the founder of the fashion house, Kenzo Takada.
“When we started designing the collection, I asked myself which celebrity I would choose to wear denim, and the answer was obvious: it could only be Britney.”
It didn’t take long for Internet users to react: among the compliments and enthusiastic comments, many Instagram users said they almost didn’t recognize the star.
This is not the first time that a fashion campaign has received criticism for the excessive use of Photoshop. One can recall a 2009 Ralph Lauren campaign, where the model appeared with a strangely thin waist.
More recently, Vanity Fair had made people talk with the weird addition of extra limbs to Oprah. Or Calvin Klein who received a lot of criticism for Kim Kardashian’s excessive retouching on their latest campaign.