Since Donald Trump is an entertainer and seems to understand publicity at a genius level, why is the visual picturing of his presidency lacking favorable, memorable imagery?
President Obama’s visual narrative was one of warmth, charisma, and told a story of an extremely determined president who was concerned with allowing ordinary Americans to see him at work. Pete Souza, former WH photographer, seemingly had all access and was a fly-on-the-wall during crucial, historical moments.
So far, President Trump’s White House photographer, Shealah Craighead, has been painfully underutilized. It appears that she doesn’t have special, fly-on-the-wall access, nor does it seem that Trump understands why she should have more access than other journalists.
Trump seems to believe that anyone can be a photographer, and often relies on staff members, such as the press secretary, to photograph important moments instead of allowing Craighead to perform her work.
Why does this bother people? There are many reasons, but one is that we live in visual times and imagery needs to be properly strategized, especially when you are the most powerful person in the world. Why does this entertainer/President of the United States fail to understand this?
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