The Trump Administration is Even Failing at Photography

We live in visual times and imagery needs to be properly strategized, especially when you are the most powerful person in the world. Why does this entertainer/President of the United States fail to understand this?

Since Donald Trump is an entertainer and seems to understand publicity at a genius level, why is the visual picturing of his presidency lacking favorable, memorable imagery? 

 

The Trump Administration is Even Failing at Photography
© Stephen Crowley

 

 

The Trump Administration is Even Failing at Photography
The most irresponsible thing anyone has ever done captured by a Mar-a-Lago member.

 

 

President Obama’s visual narrative was one of warmth, charisma, and told a story of an extremely determined president who was concerned with allowing ordinary Americans to see him at work. Pete Souza, former WH photographer, seemingly had all access and was a fly-on-the-wall during crucial, historical moments.

 

 

 

The Trump Administration is Even Failing at Photography
© Pete Souza

 

The Trump Administration is Even Failing at Photography
© Pete Souza

 

 

 

So far, President Trump’s White House photographer, Shealah Craighead, has been painfully underutilized. It appears that she doesn’t have special, fly-on-the-wall access, nor does it seem that Trump understands why she should have more access than other journalists.

 

 

 

The Trump Administration is Even Failing at Photography
White House Press Secretary, Sean Spicer, AKA Spicy, captures an historic moment of Trump’s presidency. You can find the WH photographer in the background, but where is her photo?

 

 

 

Trump seems to believe that anyone can be a photographer, and often relies on staff members, such as the press secretary, to photograph important moments instead of allowing Craighead to perform her work.

 

 

 

The Trump Administration is Even Failing at Photography
Who needs Canon or Nikon when we have phone cameras?! What’s that glowing, fleshy thing in the center and where am I supposed to be looking?

 

 

 

The Trump Administration is Even Failing at Photography
Behind the scenes. Behind being the operative word.

 

 

The Trump Administration is Even Failing at Photography
The framing, the placement of people, and the robotic faces- this is the work of the WH photographer. Maybe it was rushed, perhaps she was distracted, but this begs the question; why? © Shealah Craighead

 

 

Why does this bother people? There are many reasons, but one is that we live in visual times and imagery needs to be properly strategized, especially when you are the most powerful person in the world. Why does this entertainer/President of the United States fail to understand this?

 

 

 

 

 

Read the full article at: www.cjr.org