Today, social networks are inseparable from our daily lives. We spend most of our time on social platforms such as Facebook, Snapchat or Instagram. But as paradoxical as it may seem, the abuse of social networks can sometimes lead to isolation.
Artist Mike Campau illustrates the negative and perverse side of social networks with a superb visual project called “Antisocial”. His idea: tackling social networks by imagining their advertising billboards in a neon signs. He revisits Facebook, Twitter, Instagram, Snapchat and even Behance with a touch of irony that echoes the functionalities and usage of each social network.
“Social Media is starting to get some pull back, and rightfully so. Each platform has it’s own problems, but all have had a large impact on society as a whole, both good and bad. Each image takes place in an empty parking lot which is a symbol of our singularly isolated posts, but placed in a location where it can be easily seen by many.”
As you can see, the artist transforms popular social networks into billboards that illustrate the hidden side of this virtual universe, which is not so “social” as one can imagine… To learn more about the artist, we invite you to visit his Behance profile.
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