In his project “Covers: Retracing Reggae Record Sleeves in London”, Alex Bartsch shares his love of music, and more specifically reggae classics, released between 1967 and 1987.
Indeed, Alex has made it his mission to find the places where the photos illustrating the reggae album covers of his personal collection had been taken.
A detective’s job that took him to the four corners of London, and that made him spend many hours on Google Street View.
Once the place is found, Alex holds, at arm’s length, the vinyl cover that he perfectly aligns with the background.
In an interview with Noisey, he explains that the shot can sometimes take an hour: “You have to think about a lot of parameters, the angle, the distance from the subject, the perspective, the focal length, the time, the light, and then you have to align all the edges of the cover.”
From this project was born a book of the same name, composed, of course, of Alex’s photos, but also of interviews with the people involved in the albums (the artist himself, the photographer, or members of the label). The result is a visually inspiring object, rich in information.